WHAT IS COPYWRITING AND HOW CAN I IMPROVE MY COPY WRITING SKILLS?

We cannot ignore the importance of copywriting skills in 2020 and so on. The person with this skill can earn a good amount in just a limited time, By listening to this term we thought it's hard to learn and all that but wait it's a skill with fun and it can be easily learned.

Let's begin by learning that,

WHAT IS COPYWRITING?

It is actually the skill in which you write the text of an advertisement or the material that is publically present.

As it is pretty much clear by its own name COPY the WRITING and you can only copy the things which are publically present.

In this, you mainly write the content that is already written by the content writer. You just make it precise and give this some creativity and that's it.

After that lets dive into the next portion, which is:

HOW CAN I IMPROVE MY COPYWRITING SKILLS?

There are many ways to improve your copywriting skills but the one way on which Copywriting is dependent is an abbreviation called AIDA

Now the question arises what is AIDA?

AIDA IS  ABBREVIATION OF 4 WORDS THAT ARE:

1-Attention

2-Interest

3-Desire

4-Action

Let's have a talk on these 4 points briefly. I am starting with the first one:

1-ATTENTION:

You have to grab your user's attention. This can be done with  3 steps:

a-HEADINGS :

By using attractive headings and titles you can attract users.

b-ASKING QUESTIONS:

By asking questions in your titles you can increase your chance to attract your user.

c-BENEFITS THEY  WILL GET:

By telling them the good side of yourself and your product won't attract them instead of this try telling them the benefits they will get after purchasing your product:)

2-INTEREST:

a-INTERESTING OPENING LINE:

After grabbing the attention user now impress him/her with your opening line. For example, It can be an achievement in your skills, etc.

IT MUST BE AMAZING, AS THE FIRST 10 SECONDS CAN MAKE OR BREAK YOUR SERVICE.

3-DESIRE:

a-OFFER:

The offer you giving to your user must be precise means it should be on point and use easy vocabulary to make it understandable. It should have the content which the user desires off.

b-GUARANTEE:

Give them a guarantee so they can trust you easily with your words and there are higher chances that their desire will enhance and they will make an order.

4-ACTION:

a-CALL TO ACTION:

Apply the lest step that just makes a call to action for example have something like of LIMITED TIME OFFER and all that and then you go.

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